EU digs into Grok's sexual deepfakes

The EU has launched an investigation of Grok, the AI chatbot behind which Elon Musk's company stands. It concerns the fact that the tool can be misused to make sexual deepfakes. These are fake images or videos that make it look as if a real person is part of something the person has never been involved in.

For you as a private user, it changes nothing today. If you use Grok or other AI tools for ordinary things like texts, ideas and questions, you can carry on as before.

It is, however, worth remembering that fake images can hit completely ordinary people. It is a good idea to be extra careful about which private photos you share openly online and to be critical of images and videos that seem implausible.

For companies, the message is also calm but clear: there is closer scrutiny of how AI providers prevent misuse. If you use AI tools in marketing or communication, it is a good idea to have a simple rule that you never make images of real people without their consent.

Rule of thumb: Wait calmly until the EU has reached a conclusion. Only if the investigation leads to concrete requirements or restrictions for Grok should you as a user or company consider switching tools or changing routines. Such investigations can take time, so there is no reason to rush.