Updates·October 20, 2026, 00:29

According to fal: New video model generates 10-second clips in about 11 seconds

AI-generated from the sources listed, with automated source checks.

The company fal has launched the video model FLUX 3 Max, which fal itself says is significantly faster than competitor Seedance 2.5. In a preliminary leaderboard it ranks second, but the gap to first place is within the margin of error.

The company fal has launched FLUX 3 Max, an AI model that can generate video from text or images. The model can also use keyframes, meaning selected images the video must pass through. Everything runs through a single unified API, a technical entry point other programs can use to call the model. At launch, text-to-video and image-to-video are available in 720p.

Speed figures come from fal itself

According to fal's own figures, FLUX 3 Max generates a 10-second video in 10.95 seconds. The product page states about 12 seconds for 720p, and Unite.AI cites 12.45 seconds. So the figures come from fal itself, and the sources don't fully agree.

fal also says the model is 22 times faster than Seedance 2.5 at the same quality level. Unite.AI cites 277.80 seconds for Seedance 2.5. The sources do not indicate that the speed was measured independently.

In a text on its own learning page, fal describes the model as a post-trained variant of FLUX 3 Video with better prompt adherence, better visual quality and lower latency. Prompt adherence refers to how well the video follows what the user asked for.

Preliminary quality ranking

In the Artificial Analysis Video Arena, a preliminary evaluation based on human preferences and 4,868 votes, FLUX 3 Max scores 1,139 Elo according to fal. Based on the leaderboard, Unite.AI writes that the model ranks second with 1,138 (±15) behind MiniMax H3 at 1,140. Seedance 2.5 also scores 1,138.

With a margin of error of ±15, the differences between the three models are very small in practice.

Pricing and use

The price is $0.0425 per second of 720p video. That is a 75 percent discount off the list price of $0.17 per second. The discount applies for three weeks, through November 7, 2026.

Video created through fal.ai's API can be used in commercial projects, which may matter for companies that want to use AI video in marketing or products.

The model is described as a first iteration, and further improvements are in the works. According to Robin Rombach, CEO of Black Forest Labs, FLUX 3 was built as a foundation that others can build on.