Meta AI gets its own app with Llama 4 and voice mode

What's new

On Tuesday, April 29, 2025, Meta unveiled a standalone Meta AI app at the company's first LlamaCon developer conference in Menlo Park, California. Until now, Meta AI has only existed inside Facebook, Instagram, WhatsApp and Messenger. Now it can be downloaded as a regular app.

The app runs on Meta's Llama 4 language models (the large computer models behind the answers) and is free to download and use. It is available globally, including in Europe and Denmark. Meta itself calls the app "a first step toward a more personal AI."

What's smart about it

The app has a Discover feed where you can see how others use the AI and get suggestions for prompts, meaning the questions and messages you write to the AI. That helps if you don't know what to use it for.

The app can remember preferences and context about the user, and it can be linked to Instagram and Facebook accounts. The idea is that it can give personalized answers based on information you have shared on Meta's other platforms. But there is an important limitation: According to Meta's own announcement, personalized answers are initially available only in the US and Canada. Danish users therefore don't get the full personalized experience yet.

There is also an experimental voice mode with so-called full-duplex technology, which is meant to deliver more natural conversations. The voice demo does not have access to the web or real-time information. Voice conversations are initially available only in the US, Canada, Australia and New Zealand, so in Denmark and the rest of the EU you can download the app but not use the voice feature.

Cheaper or better?

On price, it's simple: The app is free. The sources do not say whether a paid version is coming, and no monthly prices have been announced.

Whether it is better than the competition is impossible to say yet. There are no independent measurements of the app's quality. It competes with OpenAI's ChatGPT, Google's Gemini, Anthropic's Claude and xAI's Grok, of which Gemini and Grok have recently launched their own standalone apps.

Meta has big ambitions. The company says Meta AI had 700 million monthly active users in January 2025, up from 600 million in December 2024. The figures are Meta's own, and it is unclear whether they apply across all of Meta's apps. According to Thred, Mark Zuckerberg has said that almost a billion people use Meta AI across Meta's platforms, and that the launch is the beginning of a long journey. Meta planned to spend up to $65 billion on AI infrastructure in 2025.

Meta has also stated that the Llama models were partly trained on public posts from Facebook and Instagram. Private posts are not used for that purpose.

What it's good for

For ordinary users, the app is a free way to try an AI assistant without a paid account. The Discover feed is helpful for beginners who want ideas for what to ask.

In Denmark, the experience is more limited than in the US for now: Voice conversations and personalized answers are not included yet. The sources do not say when they will come to Europe. The app is therefore mostly a first look at where Meta is headed, not the full version.