X launches AI tool that builds ads from a website

The social network X has unveiled a new AI tool meant to make it easier to advertise on the platform. The tool is called X Lift and was shown at Advertising Week New York in October 2026.

How it works

You enter the address of your company's website. The AI then makes a series of ad suggestions with both images and text, and you choose the ones you like best.

According to Social Media Today, the system can build an entire campaign, including targeting, that is, who the ads should be shown to. In principle, the advertiser just has to set a budget.

According to the same source, X has trained the system specifically on ads from X. The idea is that it should produce ads that work well on that particular platform.

Why now?

The target group is new and smaller advertisers, who often find the setup of a campaign itself to be a barrier. If you do not have an ad agency or a marketing employee, getting started can be overwhelming.

X has had a hard time in the ad market since Elon Musk bought the company in 2022. With a simpler tool, X hopes to win back more companies.

X says that the number of active advertisers who create their own campaigns (so-called self-serve) grew by 50 percent in the third quarter of 2026 compared with the same quarter in 2025.

Not the first AI step

X has previously introduced similar features based on the AI model Grok. "Prefill with Grok" can fill in draft ad copy and images based on a website, while "Analyze Campaign with Grok" reviews running campaigns and points out trends. These were rolled out starting in February.

What does it mean for you?

If you run a small business, it may become faster and cheaper to try out ads on X. On the other hand, you also get less control over the details if the AI does most of it. It is therefore a good idea to read through the suggestions before pressing the button.

What it means for you

If you have a small business without an ad agency or marketing employee, X Lift can make it easier to try out ads on X. You just provide the address of your website, choose the suggestions you like best and set a budget. Read the suggestions carefully before you approve them, so you are sure that images, text and target audience fit your business.