Amazon opens seller data to Anthropic's Claude

What's new

Amazon has launched a new "Selling Partner plugin" that connects the company's AI helper Seller Assistant with Anthropic's chatbot Claude. Sellers can now access their product listings, inventory, sales figures and other key metrics directly in Claude, instead of having to log in to Amazon's own system Seller Central. The plugin is launching simultaneously in Amazon's own AI assistant Quick, while the Claude version is running in beta in the US. Amazon plans to expand to more countries later.

What's clever

It takes about 60 seconds to connect Claude to your seller account, and you don't need to know how to code. The assistant can analyze how your products are performing in terms of inventory, ads and pricing, and come up with concrete suggestions. It can also carry out tasks itself, such as updating prices or product listings, but only after the seller has approved it, and all actions are logged so you can see what the AI has done. A new feature gives the assistant "persistent memory," a form of memory that remembers the seller's pricing patterns, inventory cycles and growth goals across Seller Central, Quick and Claude, so you don't have to explain the same things again and again. According to Amazon, sellers follow the assistant's suggestions in more than 90 percent of cases.

Cheaper or better?

The Claude plugin itself has no announced price. On the other hand, it comes with a free 12-month subscription to Amazon's own tool Quick Plus, where you can also give two colleagues free access. The offer is valid until December 31, 2026. No direct comparison with competing AI tools for online stores has been published, so it is not possible to say whether the solution is better or cheaper than the alternatives. Worth noting: Amazon is one of Anthropic's largest investors, and Claude models have already been running behind the scenes in Seller Assistant since 2023 via Amazon's cloud service Bedrock. What's new is that access is now opened up externally to the Claude app itself.

What it's good at

The tool is a good fit for small and mid-sized Amazon sellers who want to manage their business without spending time in Amazon's own systems, and who already use Claude for other things such as accounting or supplier data. It can automate routine tasks such as price adjustments and inventory monitoring around the clock and give quick answers to business questions while you work in the same tool as the rest of your business.