Talk to your AI assistant and get a workflow built

Ireland-based FlowForma announced on November 4, 2026, that its process automation platform can now connect directly to Anthropic's Claude, OpenAI's ChatGPT and Microsoft Copilot. The idea is that users can build a workflow by chatting with their AI assistant instead of staring at a blank screen.

A workflow is simply a set sequence of steps, for example when an application must be approved by several people before it is complete.

How it works

According to FlowForma, the user describes a business process to their AI assistant in plain language. The assistant asks clarifying questions, maps out the process and sends it to FlowForma, where it is ready to run.

It also works the other way. Processes already running in FlowForma can be pulled into the conversation, where the assistant can suggest improvements.

According to the company, the division of labor is that the AI assistant handles the conversation and the draft design, while FlowForma handles the actual execution, with governance and control. The processes run directly in Microsoft 365 and SharePoint Online, so processes and data stay in the organization's own Microsoft 365 tenant. A tenant is an organization's own separate area within Microsoft's cloud.

FlowForma CEO John Murphy says: "Your AI assistant is now your process designer, and FlowForma is the engine that runs it."

The company's promises

FlowForma says the solution removes the blank canvas problem, narrows the gap between business needs and implementation, makes it possible to make changes along the way, and makes it easier to move away from discontinued tools such as InfoPath.

The company describes itself as ISO/IEC 27001:2022 certified and as a Microsoft AI Cloud Partner. It was founded in 2012 in Dublin and says it has more than 300,000 users worldwide.

The integration is available immediately to existing and new customers, and a free 30-day trial is offered.

The analyst's take

According to coverage in Runtime Wire, FlowForma is positioning itself as a governed workflow engine behind the conversational AI tools and is not competing on the chat layer itself. The focus is on approvals, permissions and record-keeping after the conversation ends.

Runtime Wire also points to a larger question: Can specialized workflow vendors stay relevant when big tech platforms build automation in themselves?

Features, benefits and security claims come from FlowForma's own announcement. The sources do not make clear how the connection is technically built, what limitations apply in the three assistants, or what it costs beyond the trial period.