Apple packs AI into its entire new product lineup

Apple has unveiled a series of new AI features that are not limited to the new iPhone but are spread across the watch, earbuds and assistant.

Apple Watch Series 12 and Ultra 4 get a new S11 chip that enables so-called Audio Intelligence features. Among other things, the watch can create a short summary of a conversation (Siri Recap) or show a 15-second transcription of what was just said (Live Rewind). Both are end-to-end encrypted, so the data is not left exposed.

There are also features aimed at deaf and hard-of-hearing users, as well as built-in Shazam recognition directly on the watch.

The new iPhone 18 Pro and Pro Max get an A20 Pro chip designed to support the same AI features at even higher speed.

AirPods 5 and the rest of the new lineup also benefit from the Siri update Apple announced earlier this year. That includes a Siri that remembers more context about you and holds more natural conversations.

For most users, personal and business alike, this does not mean rushing out to upgrade right away. The features require new hardware, so it only becomes relevant when you need a new watch, phone or earbuds anyway. Keep an eye on whether the Siri update eventually comes to older devices: that is where it gets interesting for most people.

What it means for you

If you have an Apple Watch, it will soon be easier to capture the key points from conversations and meetings without taking notes yourself. If you have hearing problems, the new features can make everyday life easier. You do not need to upgrade now: wait until you need a new watch, phone or earbuds anyway. In the meantime, watch for whether the Siri update also rolls out to your current devices.