ChatGPT gets permanent business profiles and custom chat agents

On November 10, 2026, OpenAI introduced Businesses in ChatGPT in a beta version, an early test release. For now, it is available to qualified e-commerce and online service businesses in the US. OpenAI says ChatGPT has 1.2 billion weekly users.

The idea is that businesses can make sure ChatGPT has their information right. According to OpenAI, the solution gives businesses a new way to provide information to ChatGPT, so people can explore products and services with the most accurate and up-to-date information.

Claiming the profile and mention figures

Businesses can claim their profile in a tool called Business Hub. This can be done via text message, phone call or DNS verification, which is a check that confirms you actually control the company's web address.

In Business Hub, the business can see analytics on how many times it has been mentioned, how many people have viewed the profile, and how many have clicked through to the company's website. The click count covers registered clicks on links to the website in ChatGPT. According to OpenAI, clicks do not confirm that anyone actually visited the website or bought anything.

The hub also shows so-called discovery topics, meaning common themes in which the business is mentioned.

Own chat agent and ads

Qualified businesses can also build a Business Agent. This is a chat agent that customers can start a conversation with to explore products and services and ask follow-up questions, for example about differences between features.

According to OpenAI's announcement, as reproduced in a search result, businesses can also sponsor their Business Agent and use it as a destination for ChatGPT Ads. The same source states that OpenAI does not share users' conversations or chats with Business Agent with the businesses.

Hijacking concerns

Barry Schwartz of Search Engine Roundtable has expressed concern that business profiles could be hijacked. However, he believes OpenAI will likely take care of security.

The sources do not say what the solution will cost or when it will roll out more widely, including outside the US.