ElevenLabs launches tool that lets AI agents follow up on leads until the goal is met or the person opts out

Voice AI company ElevenLabs has launched a tool designed to automate companies' outbound campaigns. Called ElevenAgents Campaign Manager, it lets an AI agent keep working each individual contact until a set goal is reached.

The goal could be a qualified lead, meaning a potential customer worth following up with, or a confirmed appointment. The agent stops when the goal is met or when the person asks to be left alone. Context from earlier conversations carries over from call to call.

Phone and WhatsApp today, email and SMS later

Campaigns can currently run over phone calls, WhatsApp voice and WhatsApp messages. Email and SMS are planned, but no date has been given.

The target groups are sales, retention, patient care, debt collection, customer service and recruitment teams.

Teams can set calling windows per campaign, limits on the number of attempts and a separate limit for callbacks. Depending on whether the person answers, reaches voicemail, asks for a different time or points to another contact, the system can try again, book the requested time, reroute the inquiry or close the contact.

Contacts can be uploaded via CSV file or API. The tool uses the agents and phone numbers customers already have with ElevenLabs. Settings can be changed without help from developers.

Overview and control

The analytics show a single funnel from sign-up to outcome. Each contact gets a timeline explaining what the agent did and why. Cases the system should not guess on end up in a special queue with call context, so an employee can take over. Data can be exported to CSV.

Controls include do-not-call lists per campaign, which are updated when someone asks to be removed, as well as logs of attempts, callbacks and reroutes. There are also real-time guardrails, recognition of other AI agents on calls and redaction of sensitive information in transcripts and recordings.

Responsibility for compliance, however, rests with the user. According to ElevenLabs' documentation, customers must make sure they comply with rules on outbound calls, including consent, what the agent says, and call limits that fit the rules where the contacts live.

Beta customers report full coverage

Campaign Manager has run live beta campaigns in insurance, banking and e-commerce, among other areas. A European bank uses it to qualify credit card prospects before handing them over to advisers.

Jeremy O'Sullivan, CTO at The AA Ireland, says, according to a summary of ElevenLabs' post: "We used to reach 50-60% of our leads on a typical day. With ElevenAgents Campaign Manager, we reach 100%." The wording may differ from the original, and the figures come from beta customers and have not been independently verified.

The tool is now available under Campaigns in the Agents sidebar for existing users. New customers must contact ElevenLabs' sales department. No pricing has been disclosed.