Five AI image tools content creators often point to

Many social media teams today use AI to create images for posts, ads and newsletters. You write a short description (a "prompt"), and the program creates an image. Here are five tools that keep coming up in English-language guides for content creators.

Note: This overview is based on several different guides and reviews, not on a single test. Some of the sources were written by companies that sell the tools themselves, so the assessments should be taken with a grain of salt.

The five tools

Adobe Firefly can be used directly in a browser. You write a description and can then adjust the image type, art style, colors and effects. Several users highlight that faces look realistic.

Midjourney is described in guides as a kind of standard for artistic and visually striking images. The style is often cinematic or painterly, and it works well for platforms such as Instagram and Pinterest. It can create both realistic portraits and fantasy illustrations.

Phot.AI creates images from text and is aimed at people who need unique images that are not found in ordinary stock photo libraries.

Ideogram (version 3) is highlighted as particularly good for posts where the image needs to contain text. Text is otherwise an area where many image generators have struggled to avoid errors.

ImagineArt is praised for image quality, price and speed and can also create video from an image.

What does it mean for you?

If you work with social media, such tools can save time on simple illustrations and ideas. But there are things to check first: what does the subscription cost? Can the images be used commercially? And do you need to tell followers that the image was made with AI?

The best advice is to try two or three tools on the same task and see which result fits your style.

What it means for you

If you need images for posts, ads or newsletters, one of the tools can save you time on simple illustrations and ideas. Pick two or three of them and give them the same task so you can see which result best fits your style. If the image needs text, Ideogram is a good place to start. Also check the subscription price and whether you may use the images commercially before using them at work.