Google lets AI fill the entire search page for some searches

Google is expanding its AI Overviews feature. On some searches, the AI answer now fills the entire page, and the traditional links and results are pushed into the background or disappear completely from the first screen.

For you as an individual, this means you get a combined answer faster, but you have to actively look for source links if you want to check the facts yourself. Habit number one will be scrolling further down if you want to see the "old" search results.

For businesses, it is more relevant. If your business lives off traffic from Google searches (SEO), this development could mean fewer clicks to your website, because the user has already gotten the answer from the AI without clicking further.

It is still unclear how widely Google is rolling this out and which search terms will be affected first. Keep an eye on your own traffic over the coming weeks if you depend on search traffic, but hold off on changing strategy until the pattern is clearer.