Guide for Irish businesses: how to get cited by AI search engine Perplexity

An Irish web agency, BeaconSites from Dublin, has published a guide on how Irish businesses can be mentioned as a source when the AI search engine Perplexity answers questions. Perplexity is a search tool that writes a combined answer and indicates which websites the answer is based on. This is called being "cited".

The starting point is that many small and medium-sized Irish companies do not show up in such answers at all. That means potential customers who ask an AI instead of using Google do not see them.

It should be said that I did not find an article with exactly the headline about eight reasons. What I have been able to read is the agency's article "How Irish Businesses Get Cited by Perplexity". It was written by the agency's founder, Lee Graham, and published on July 1, 2026. It was updated in August.

Why are some not cited?

The article points to several weaknesses among companies that are not mentioned:

- The pages lack structured data, such as special code for frequently asked questions (FAQ), which makes it easy for machines to read the content. - The answer to the customer's question is hidden far down in the text instead of in the first sentences. - The company rarely publishes new content. - The company only uses its own channels and does not get coverage in other media. - There are no clear authors with credible profiles, such as a verified LinkedIn profile.

The advice

The agency proposes a five-day plan: add FAQ code to the most important sales pages, write direct answers in the first two sentences, publish one structured article a week, get coverage in other media and put names on the authors. According to the agency, this produces measurable results within 30 to 60 days.

The agency also says that Perplexity weighs factors such as relevance, domain authority, freshness and structured data. The percentages the agency cites come from the agency itself and have not been confirmed by Perplexity.

What does it mean for you?

The guide was written by a company that sells exactly this kind of help, so the figures should be taken with caution. The basic advice is simple, though, and also applies to Danish companies: write clear answers to customers' questions, keep the site updated and show who is behind it.